Retail Sector
Retail CCTV
CCTV is typically been purchased for crime prevention & detection and to assist with loss reduction caused by staff and customer theft. It also plays a significant role in staff & public safety.
However Prestige CCTV believes that CCTV has a greater and perhaps even more important role to play within the retail business. Firstly CCTV can provide enormous benefits to management and store owners contributing to operations management in such disciplines as compliance, price marking, operational procedures and processes and store opening etc. Using remote access via broadband, business owners and managers can be totally in touch with their business without actually being there, irrespective of the size of the business. This is an invaluable management aid when stores begin to expand and the number of outlets increases making management increasingly reliant on unknown and unproven management and staff.
CCTV also provides an invaluable aid to training, reinforcement and reward to staff. Used in a positive way CCTV can be used to detect and reward when things are done right. Not how they are done wrong. Showing real people in real situations doing it right is a powerful teaching tool and an approach rapidly finding favour in many businesses.
How Prestige CCTV Can Help You
Prestige CCTV are innovators in the use of CCTV for the gathering of marketing intelligence used by marketing, store designers, operations and merchandising staff. Deep insights into customer behaviour can be observed, recorded and indexed enabling merchandisers and store designers to better understand consumer demands. PrestigeCCTV are able to create detailed heat maps on consumer traffic, directional flow and point to point traffic flow based on time so retailers understand fully how changes have a direct impact on performance. Uniquely information may be indexed automatically on demographic details such as gender, ethnicity and age.
PrestigeCCTV can also monitor queue length, average time in queue, forecast time in queue and activate responses appropriate to predetermined service levels. This may include automatically paging staff as well as the accumulation of metric data.
A unique product that PrestigeCCTV offer is called AMP. This measures the effectiveness of media in stores by calculating the number of individuals passing a media display. Furthermore it actually determines the length of time each person looks at the media analysed by their gender, ethnicity and age.
Designing The Best Solution
By understanding your business needs PrestigeCCTV works with you and to identify the best equipment for purpose. We always ensure the specification for equipment proposed and prices maximise the deliverables. We understand which members of staff will respond and will help you select the early role models. We also help you develop the coaching programmes to improve productivity & performance using our systems.
PrestigeCCTV have retail experts that will help you to distil data into knowledge and translate knowledge into business information that is of real business benefit. We create integrated usable insights from observed behavioural data helping you to develop better business strategies and actionable plans.
We help you to enjoy all the added benefits of CCTV.
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